Eco-Friendly Fashion

[Kaki Lovett Evans]

Lawton Ursrey, founder of Atlanta-based clothing line INDIE PEACE just found out his 100% certified organic t-shirt line will be featured in the upcoming Woody Harrelson movie “Zombieland.” Harrelson will be wearing different shirts from the INDIE PEACE collection in the movie and liked them so much, he ended up keeping every style. Woody shared them with pal Owen Wilson and now Owen would like to wear them in his next movie as well. To add to the good news, Lawton’s INDIE PEACE line launched in 8 different Nordstrom stores starting the last week of April. This is major news in the retail market because most major department stores have not embraced eco-friendly or sustainable clothing for men in their stores. Lawton will now lead the way for other eco-friendly men’s clothing designers to break through these barriers. On a side note, this news came at the right time. Due to the current economic climate, Lawton had to close his Atlanta office and ended up moving his business to the basement of his home. He didn’t quit though – proving that even in an economic slump, socially responsible companies are surviving in this volatile market. Want a sneak preview of Woody Harrelson and Owen Wilson’s style and can’t make it to Nordstrom?


Go eco-shopping at www.indiepeace.myshopify.com